Fire Up – A DIY Campfire Kit?

Fire Up is a campfire do-it-yourself-kit designed by Evelien Stamhuis to help you build a roaring fire in no time. Everything one would need is in the bag.

I have no idea how much it costs, or whether its actually for sale…but I wonder what the functionality is? Are open campfires legal and encouraged in the Netherlands? Can anyone – namely someone who doesn’t know anything about building fires – just plop down and set these things ablaze? Or, would someone bring this with them on a camping trip?

I really do get it as a design project, and I’m sure it works wonderfully. But though I’m not sure of the environmental impact of burning wood, isn’t one of the points of campfires to use fallen fuel? It seems strange and ineffecient to process and ship wood (these have clearly been milled) to be consumed.

Am I totally wrong here? Please share your thoughts in the comments below.