The next time you have a subterranean, cathartic bro-battle, and you need to clean your wounds, don't reach for just any pink bar of soap. Go for the real (replicated) thing.
"Replica Fight Club Soap bar cast in useable soap and colour matched with safe soap dye.Absolutely not made in the same way they were in the film."
Ten years later, and it's still capturing the minds of the public in a unique way. Fascinating.