Marketing research has proven that brand loyalty starts young. Infants can recognize the Tide logo before they even know what laundry is, and are primed to love CocaCola before their old enough to drink it.
Enter the PLAYMOBIL Apple Store playset, which introduces your kids to the magic of the world’s most ravenous brand snobbery.
“Stylish technology nuggets made by Apple… we just can’t seem to get enough. From iPod, to MacBook, to iPhone, to iPad. Even if we laugh our way through the announcement, thinking we’ll “never buy an overgrown iPhone”… it happens again.
So when we spotted this amazing Apple Store Playset from PLAYMOBIL™ we were admittedly in a bit of a conundrum. On the one hand, it’s a product designed for children much younger than ourselves. On the other hand, it’s a tiny representation of the store which sells us all the shiny Apple goodies we can’t resist. Then we noticed that the PLAYMOBIL™ iStore includes amazingly tiny iPhones, Macbooks, and iPads. Our resolve began to waver. A quick peek at the miniature Genius Bar and we were feeling a bit woozy. Then we saw the tiny Steve Jobs presenting in the Keynote Theater on the top floor and that was it. Our wallets popped out faster than you can say Jonathan Ive and we plunked down whatever money was needed to own this amazing playset.”
It even includes a mini-line-outside-the-door expansion set:
No…of course it’s not real, but I think it’s cool that at least someone made this, if even only to be photographed. (It was, in fact, one of ThinkGeek’s April Fools jokes.) I’m glad you can’t buy this…but I still wanna look at the pictures.
PLAYMOBIL Apple Store Playset [ThinkGeek]