Pantone Pairings: Classic Flavor Combinations as Color Swatches

Chris in Food & Drink

3/14/13

[updated: 1/5/21]

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David Schwen, a Minneapolis-based designer and art director, has been experimenting with a new theme on his Instagram feed, featuring commonly paired ingredients as Pantone swatches.

The artist says, “As a designer, you’re constantly picking color chips and pairing them up with one another. A while back I had an idea of making Pantone chips out of real household objects—sponges, cardboard, and the like. But while I was finishing up a poster design, I had taped two Pantone chips together to see how they looked next to one another. Instantly I thought of how people pair food together, and that was that. Pantone pairings.”