Pantone Pairings: Classic Flavor Combinations as Color Swatches

David Schwen, a Minneapolis-based designer and art director, has been experimenting with a new theme on his Instagram feed, featuring commonly paired ingredients as Pantone swatches.    

The artist says, “As a designer, you’re constantly picking color chips and pairing them up with one another. A while back I had an idea of making Pantone chips out of real household objects—sponges, cardboard, and the like. But while I was finishing up a poster design, I had taped two Pantone chips together to see how they looked next to one another. Instantly I thought of how people pair food together, and that was that. Pantone pairings.”

created at: 03/14/2013

I love this guy. I’m now following on Instagram. You should too. 

Creating Food #PantonePairings with @dschwen [Instagram Blog]