Inspired by the Pantone color matching system, an international team of designers have created Beertone: the beer color reference guide.
Founders Alexander and Daniel say, “The bright beers will start the guide ending with the dark ones. Each Beer will be presented with picture, description and of course its color Information, RGB, CMYK, Web, SRM( that’s the beer color scale). We are shooting each beer, bottle and the beer itself in a glass.”
The first edition will include 202 Swiss beers, but the project intends to expand into multiple card sets. We’ll take one of each, coated and uncoated…err, coastered and uncoastered? #designandbeernerd?