Graphic design giants Pentagram have built an impressive, European-accent fueled exploration of determing one’s typesetting based on personality…a typography typology, if you will. The journey takes four well-chosen this-or-that questions to ascribe users one of sixteen character sets. I was given Archer Hairline, from Hoefler and Frere-Jones. It’s “a modern typeface with a straightforward appearance, but one that has tiny outbreaks of elegance and tiny dots of emotion.”
And, I guess it mostly makes sense. Archer Hairline is a geometric slab-serif, as are Rockwell and Courier, the two main typefaces used here on ManMade. And according to H&F-J, it’s “sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and charm.” I can live with that. 🙂
Find your type at What Type are You?