This morning, Apple announced a new generation of MacBook Pros. Cool enough.
BUT! With it came a new promo video that details the manufacturing process of Apple’s laptop design, which demonstrates the MacBook as a “quite remarkable engineering achievement. It’s truly the result of hard work, of innovation, of attention to every detail.”
Starting with a piece of solid aluminum,the extrude the sheets, like a pasta maker, and then goes through nine separate milling operations to create the solid enclosure, just like the one I’m typing on now.
So, while we don’t tend to geek out on all things Apple here on ManMade, we like well-designed stuff that works, and it’s cool to see how that becomes possible.
To see the video, head to apple.com/macbookpro/ and click “Watch the unibody video”