The U.S. Dollar Gets a Very Fine Redesign

created at: 08/27/2010

Dowling Duncan have taken on a redesign that battles one of the greatest U.S.-, don’t-mess-with-it institutions this side of the flag – the dollar bill.

The results are an aesthetically, conceptually, and politically sensitive collection of bank notes that are, frankly, %#&ing amazing.

created at: 08/27/2010

Each denomination gets not only a color update, but a size determined by its value, which, when stacked up, aids in organization. Each notes features imagery that connects to its value:

“$1 – The first African American president
$5 – The five biggest native American tribes
$10 – The bill of rights, the first 10 amendments to the US Constitution
$20 – 20th Century America
$50 – The 50 States of America
$100 – The first 100 days of President Franklin Roosevelt.”

created at: 08/27/2010

The use of Helvetica might make one question the ease of counterfeit production, but with banknotes like these, who cares? People might start actually using cash again.

Dowling Duncan US Bank Note Designs