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Jul 29, 2015

The New Chuck Taylors

After 98 years of a singular design, Converse has revamped the infamous "Chuck Taylor" shoe to add a little more comfort. Named after the basketball player and shoe evangelist, Charles Hollis "Chuck" Taylor, Chuck Taylors are considered "the most successful basketball shoe in history" with over 80% of the market share in 1966.   

The design alterations are minimal but seemingly have the comfort of Nike, now that Nike has done a little work on the redesign (Nike purchased Converse in 2003 when the company went bankrupt). 

Check out the video below to see the new bells and whistles. 

 

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