Last week, A Continuous Lean published this fascinating piece on Filson, the legendary Seattle-based outfitter. It begins, “The oldest person in the world is 115 years old. Filson is 116.” Jake Gallagher, who sat down with Filson CEO Alan Kirk for ACL, continues,
For a brand to outlive anyone that has ever, or will ever wear their clothes is an impressive feat in and of itself, but what’s more remarkable with Filson is that they seem to be aging in reverse. Sometime in the mid-aughts, as the heritage movement re-discovered Filson’s unflappable wares, the Seattle-based company was (almost unwittingly) thrust into the spotlight once again. And yet, Filson has never strayed from their original ideals, remaining steadfast in their dedication to quality goods that will last for years to come.
This look at such a unique brand and its tradition of mixing innovation and heritage goods is certainly worth a read. Check it out in full at ACL: Filson Ages Gracefully.