The Atlantic blog offers this tribute to the animated GIF - the once maligned but now embraced moving "still" photo. Last week, there was an entire festival dedicated to the GIF as "high art."
This two-minute video was produced in conjunction with the festival. It "chronicles the graphic interchange format’s journey from the late 1980s through the dot com bubble up to today’s multi-platform media world -- in claymation. Not only did the GIF pave the way for future digital art memes, but even the savviest of media creators cannot decide whether to pronounce it with a hard or soft ‘g’."
The answer? "Inventor Steve Whilhite pronounced it like the peanut butter brand."
Click play below to watch this charming short: