Artist Antonio Scarponi remarks, "A hoodie is not just a hoodie. In a world full of stuff, smart items should be transformable, editable. They should engage the possibility to be transformed into something else. We do not need a new object. We rather need to get rid of some of them, to reduce the complex network of things around us."
So, he's introduced Just undo it - a collection of reversible objects that can be made from a hooded sweatshirt.
The series includes a laptop bag, baby carrier, pillow, backpack and strap bag. Talk about a party trick!