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Jun 08, 2010

Make Perfect Thin and Crisp French Fries at Home

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I'm with Good Eats author Kenji on this one - a perfectly cooked and seasoned fresh McDonald's french fry is the epitome of everything a fry should be. Great, right? 'Cept there's a few problems... 1) it's rare that a McDonald's franchise produces perfectly cooked and seasoned fries, or that when you get them they're guaranteed to be fresh; and 2) I don't eat at McDonald's. Ever.

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So this is the kind of helpful article that simply makes my toes curl and rush to the grocery store immediately. Hamburgling a few frozen McDonald's batches to dissect them with great scientific inquiry, Kenji came up with four 'perfect fry factors:

1) The

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Feb 19, 2010

Fashion Label French Connection Offers a Stimulating Study of "Man"

http://www.indiaprwire.com/downloads/photo/201002/12070.jpgFashion retailer French Connection have launched an ad campaign made up of 60-second spots that will air before feature films in the cinema. These commercials are divided into two efforts - one for women, and one for men. Those for men will air before films which will most likely appeal to men, and those for women before those films.  

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