There's something about men and special places...club and treehouses when we're kids, cars and hangouts as teenagers, and garages, basements, studios, gyms, bars, etc as adults.
So, every guy can be touched by the nostalgic twinge (and by touched, I mean crazy excited) by the Daily Shelter - the dining table that, though seemingly innocuous during meal time, transitions into a fort, big enough for grown ups.
A fort! Like, ohmygoshthisthingisasfreakingcoolasthebatcave! And there's no bedsheets or sleeping bags required.